Recent Work: Dave Stodder

Dave Stoddard

David Stodder

Senior Director of TDWI Research for business intelligence

David Stodder is senior director of TDWI Research for business intelligence. He focuses on providing research-based insights and best practices for organizations implementing BI, analytics, data discovery, data visualization, performance management, and related technologies and methods and has been a thought leader in the field for over two decades. Previously, he headed up his own independent firm and served as vice president and research director with Ventana Research. He was the founding chief editor of Intelligent Enterprise where he also served as editorial director for nine years.



  • Enabling Data Science to Be Data Science: Strategies for Increasing Self-Service Data Science

    Data science offers great potential for what it can contribute to business strategy and operations—that is, if data scientists are actually able to do data science rather than spend most of their time on data management and preparation. TDWI finds that most data science projects spend the majority of time on these areas rather than on development of analytics, models, and algorithms. To increase business value, organizations need solutions that will flip this ratio. January 23, 2018 View Now

  • What It Takes to Be Data-Driven: Technologies and Practices for Becoming a Smarter Organization

    Gut instinct alone is not enough to enable decisions that will drive success. Most businesses today believe in the power of BI and analytics to help drive insight and value. TDWI research indicates that the vast majority of organizations are using technology such as visual analytics and BI dashboards to help them gain insight. However, gaining insight and using that insight to make decisions are often two different things. January 10, 2018 View Now

  • Location, Location, Location: How Geoenrichment Can Improve Business Intelligence and Analytics

    Geospatial data is growing in importance for business intelligence as users seek to make sense of diverse data. One element that many types of data have in common is location. Critical attributes of human, machine, and application-generated data become clearer when the source’s location—or movement from one location to another—is known and incorporated into reporting and analysis. Business users can spot trends, patterns, gaps, and other data relationships more clearly if they are able to visually integrate different types of data with maps. If organizations can enrich demographic, behavioral, operational, and other data with location information, they will be on a faster path to generate breakthrough insights and make smarter decisions. December 7, 2017 View Now

  • Using Design Thinking to Unleash Creativity in BI and Analytics Development

    Design Thinking methods can help organizations overcome the limitations of traditional BI and analytics development. Design Thinking has enabled retail, banking, and other types of firms to revolutionize how they develop products and services to deliver exceptional customer experiences. These methods offer similar potential for unleashing your organization’s creativity in developing applications and services that delight internal users. With organizations under pressure to deliver higher ROI from data—and frustrated by BI and analytics applications and services that don’t meet users’ requirements or realize value from all the data that they have—now is the time to consider new approaches such as Design Thinking. December 6, 2017 View Now

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