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TDWI Insight Accelerator | AI and Data Strategies for Maximizing Business Benefits in Media, Entertainment, and Advertising

March 18, 2024

Few companies are as firmly at the epicenter of data- and AI-driven change as those in media, entertainment, and advertising. Amid fast-moving disruptions in highly competitive marketplaces, these organizations cannot afford to stand pat with legacy systems.

Customers’ diverse engagement across channels is leading to massive growth in fast and highly varied data volumes, which now commonly run into the petabytes. The need to use AI to analyze this data, often at a granular level, makes it critical to have a strong, scalable, and high-performance data foundation.

To ensure the popularity of content and advertising and to increase the efficiency and effectiveness of customer-centric processes such as marketing, organizations in many industries must be proactive about maximizing the value of data through advanced analytics and AI.

Decision-makers require timely and accurate business insights so they can innovate with personalized content and adapt to generative AI’s potential and risks. This TDWI Insight Accelerator offers data and AI strategies for addressing challenges and maximizing the benefits.

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