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Your Path to Practical AI & Analytics Impact

TDWI equips business professionals and emerging AI users with the tools and training to apply data and AI effectively—without needing a Ph.D. in data science.

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The TDWI Pathfinder

The AI-Powered Enterprise Needs More Data Heroes

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Data & AI Leaders

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Data Analysts / BI Pros

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Data Governance Pros & Stewards

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Data Architects & Engineers

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Data Scientists / ML Engineers

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Citizen Data & AI Pros

Citizen Data & AI Pros

Citizen data and AI professionals bridge the gap between business and data science. They use self-service tools, analytics platforms, and AI applications to extract insights, automate processes, and guide strategy—empowering organizations to scale data-driven impact beyond core technical teams.

Key Focus:

  • Enable business professionals to use self-service AI and analytics tools effectively
  • Strengthen data literacy and AI fluency across the enterprise
  • Apply practical AI use cases to drive efficiency and decision-making
  • Develop storytelling and visualization skills for communicating insights
  • Foster collaboration between business teams and technical data experts

Key Challenges:

  • Low data and AI literacy across non-technical business teams
  • Difficulty integrating AI tools into existing workflows
  • Risk of misuse of AI without governance and guardrails
  • Limited understanding of data quality, lineage, and bias risks
  • Building confidence to experiment with AI-driven insights

Why It Matters: The Literacy Gap

#1 Challenge

Building data literacy is the top struggle organizations face in executing their data and analytics strategy (TDWI survey).

Only 45%

Fewer than half of organizations are satisfied with their advanced analytics skills, despite high demand from citizen users.

1 in 3

Roughly a third of organizations cite low literacy as their biggest obstacle in scaling AI adoption.

Upcoming Events

Gain strategic frameworks, hear from pioneers, network with peers, and discover real-world use cases.

On-Demand Training for Citizen Data & AI Pros

Learn at Your Pace. Curated for Maximum Impact.

Empower your career with practical courses in AI adoption, storytelling, visualization, and business analysis—tailored for non-technical professionals.

Get the Bundle

The TDWI Pathfinder: Citizen Data & AI Pro Learning Path gives you access to on-demand training:

  • Getting Started with AI in Your Organization
  • ChatGPT 101 for Business Professionals
  • Practical Data Literacy for Leaders
  • TDWI Data Visualization Fundamentals
  • Data Storytelling for Business Impact
  • Hands-On: Business Analysis for Everyone with Excel

Make AI & Data Your Business Advantage

Access the full suite of research, training, and learning paths built for non-technical professionals. TDWI helps you safely and confidently apply AI to accelerate business success.

Download Your Toolkit