Save over 30% on AI Strategy Bootcamp through May 8!
TDWI equips business professionals and emerging AI users with the tools and training to apply data and AI effectively—without needing a Ph.D. in data science.
The AI-Powered Enterprise Needs More Data Heroes
Data & AI Leaders
Data Analysts / BI Pros
Data Governance Pros & Stewards
Data Architects & Engineers
Data Scientists / ML Engineers
Citizen Data & AI Pros
Citizen data and AI professionals bridge the gap between business and data science. They use self-service tools, analytics platforms, and AI applications to extract insights, automate processes, and guide strategy—empowering organizations to scale data-driven impact beyond core technical teams.
Practical tips and training to help business professionals apply analytics and AI with confidence.
Build the knowledge and strategies you need to thrive in an AI-driven business landscape. This toolkit combines vendor-neutral research with practical training to help business professionals and leaders understand AI, prepare for adoption, and unlock measurable impact.
Included in toolkit:
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Free virtual events exploring the role of citizen data scientists, self-service analytics, and business-led AI adoption.
Join TDWI research fellow Donald Farmer and experts from Salesforce, Informatica, and Accenture to master a structured modernization framework. October 13, 2026 Find Out More
This session focuses on how to modernize by taking advantage of the latest technologies, cloud data platforms and services, and best practices. October 19, 2026 Find Out More
Join TDWI and industry experts for this presentation to learn from this new guide, including how organizations like yours are evolving data platforms and architectures, improving data quality, strengthening governance, and supporting real-time, AI-driven workloads. October 29, 2026 Find Out More
Explore Webinars
Building data literacy is the top struggle organizations face in executing their data and analytics strategy (TDWI survey).
Fewer than half of organizations are satisfied with their advanced analytics skills, despite high demand from citizen users.
Roughly a third of organizations cite low literacy as their biggest obstacle in scaling AI adoption.
Gain strategic frameworks, hear from pioneers, network with peers, and discover real-world use cases.
Virtual Live Workshop | Oct 21-22, 2026
Through two half-days of lectures, demos, and hands-on exercises, you’ll learn how to build and optimize retrieval-augmented generation (RAG) systems.
Virtual Live Workshop | Nov 4-5, 2026
This hands-on virtual workshop teaches attendees the high-leverage habits—clear project instructions, plan-before-edit workflows, and test-based verification.
Virtual Live Workshop| Nov. 12-13, 2026
Led by data science expert Deanne Larson, Ph.D., this hands-on workshop teaches you how to frame problems clearly with Claude, direct its approach, and evaluate its output critically.
Virtual Live Workshop| Dec. 4, 2026
In this half-day session, Donald Farmer walks through real work in Claude Cowork: drafting, research, data analysis, and a reusable workflow.
Virtual Live Workshop| Dec. 10 & 11, 2026
In this intensive, hands-on workshop, you'll learn how to turn an existing Power BI semantic model into a reliable foundation for generative BI.
Empower your career with practical courses in AI adoption, storytelling, visualization, and business analysis—tailored for non-technical professionals.
The TDWI Pathfinder: Citizen Data & AI Pro Learning Path gives you access to on-demand training:
Access the full suite of research, training, and learning paths built for non-technical professionals. TDWI helps you safely and confidently apply AI to accelerate business success.