Data Digest: Becoming Data-Driven, Customer Value from Big Data, Business-Focused Analytics Strategy
Read the steps to creating a data-driven culture, how successful marketing analytics creates customer value with big data, and how to adopt a well-managed analytics program.
- By Quint Turner
- August 25, 2016
Re-aligning your enterprise to become data-driven takes more than a data strategy or a data scientist. It takes an entire shift in culture, as explained here.
Read more at Business 2 Community
Marketing analytics allows for lots of short-term targeting, but this article claims that big data can also be used to create direct value for consumers, thereby creating long-term customers.
Read more at Harvard Business Review
Data analytics has become so popular that some enterprises are just obtaining data without a plan of what to use it for, according to this article. The author provides solutions to many common challenges to implementing an actionable analytics program.
Read more at IT Pro Portal
Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at pungry.com.