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RESEARCH & RESOURCES

SAS Predictive Analytics for Marketing Checklist cover image

TDWI Checklist Report | Marketing Analytics Meets Artificial Intelligence: Six Strategies for Success: Marketing Analytics Meets Artificial Intelligence

Marketers today understand that they can no longer send out mass messaging to an entire customer list for a campaign. They need to be much more selective. This Checklist explores how artificial intelligence can enhance marketing analytics and to help companies both better understand their customers and deliver a great customer experience.

File Type: .pdf File Size: 471 KB Duration: 9 pages