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RESEARCH & RESOURCES

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TDWI Checklist Report | Marketing Analytics Meets Artificial Intelligence: Six Strategies for Success: Marketing Analytics Meets Artificial Intelligence

Marketers today understand that they can no longer send out mass messaging to an entire customer list for a campaign. They need to be much more selective. This Checklist explores how artificial intelligence can enhance marketing analytics and to help companies both better understand their customers and deliver a great customer experience.

File Type: .pdf File Size: 471 KB Duration: 9 pages


 

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TDWI Data Management Maturity Model Assessment Guide

TDWI Data Quality Maturity Model Assessment Guide: Asset

This TDWI Data Management Maturity Model Guide is designed to help you understand the phases of maturity in data management as well as help you interpret your scores.


TDWI Data Management Maturity Model Assessment

TDWI Data Quality Maturity Model Assessment

TDWI created the Data Quality Maturity Model and Assessment to help organizations understand the maturity of their data quality effort and determine what steps they must take to improve and expand their data quality programs.


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Digital Dialogue | Ensuring Excellence in AI: The Critical Role of Data Governance: Asset

This recent webinar covered a range of topics including pillars for AI governance, tools to help, and the importance of automation. Download the recap now.