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Instead of forecasting whether a prospect will take an action once they're contacted, persuasion modeling attempts to measure whether customers will take an action only if they're contacted.
From continuous analytics to operational intelligence to good old complex event processing, the future is one of streams: lots and lots of streams.
In an effort to protect their privacy, consumers may be providing merchants with inaccurate data.
In-memory analytics processing and access to live data is finally achievable and will make active live analytics a real possibility, and that opens up a new area of information processing and exchange.
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We explain the business and technical challenges that motivate the need for smart data.
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