Facial recognition technology allows us to recognize prospects and link them to our customer data warehouses while potentially providing an additional data source.
- By Mike Schiff
- July 13, 2017
These visualizations will help you understand when babies are born, the myths around weather and pregnancy, and the birthday paradox.
- By Lindsay Stares
- July 12, 2017
Bias is everywhere -- even in analytics. The best way to control for bias is to incorporate a diversity of experiences and perspectives in the teams we use to design and maintain predictive, machine learning, and AI systems.
The sooner your predictive analytics can predict an action, the more effective your marketing efforts can be.
Predictive analytics, machine learning, automated decision rules, AI, and other security analytics technologies have transformed how we handle malicious hacking activity. Are they adequate?
These charts reveal trends in teenage employment, changes in income by generation, and how millennials shop.
- By Lindsay Stares
- July 5, 2017
Account-based marketing can profit from scalable data processing and predictive analytics, says the CEO in charge of Prophyts.
Are you traveling this summer? Data visualizations compare airport proximity, historical travel times, and fictional vehicle speeds.
- By Lindsay Stares
- June 28, 2017