It's not enough to have a single customer view, even one compiled from numerous customer channels. You must also expand marketing via advanced analytics.
- By Philip Russom
- July 28, 2017
Choosing a cloud security provider, trends in cloud spending, and pros and cons of different SaaS models.
- By Lindsay Stares
- July 20, 2017
The hunger for profit is driving the convergence of the digital and physical worlds, which raises some deeply disturbing privacy implications.
- By Barry Devlin
- July 10, 2017
Bias is everywhere -- even in analytics. The best way to control for bias is to incorporate a diversity of experiences and perspectives in the teams we use to design and maintain predictive, machine learning, and AI systems.
The sooner your predictive analytics can predict an action, the more effective your marketing efforts can be.
Predictive analytics, machine learning, automated decision rules, AI, and other security analytics technologies have transformed how we handle malicious hacking activity. Are they adequate?
Account-based marketing can profit from scalable data processing and predictive analytics, says the CEO in charge of Prophyts.
Alteryx Server, a self-service platform for data preparation, is now available via Microsoft's Azure cloud service. Analysts and data scientists now have a way to deploy, manage, and govern their Alteryx practices in Azure.