Customer analytics can help you optimize business processes, but first you must assess how you are managing your customer data.
- By David Loshin
- April 25, 2016
Analytics can help you improve customer experience and customer value for your enterprise, but it requires both data management and the careful choice of analytics techniques.
- By David Loshin
- April 20, 2016
Metadata is neither meta nor data. The amounts and types of information important to an enterprise today require context, not a misleading term that is only vaguely defined.
- By Barry Devlin
- April 15, 2016
Getting to know more about your customers can strengthen and solidify your relationships with them.
- By Wes Flores
- April 13, 2016
Articles examine a new role for open source in big data, opportunities and challenges for open source in the enterprise, and security priorities for data centers.
- By Quint Turner
- April 11, 2016
Increasingly, IT is involved as a partner with marketing, not a dictator.
- By Steve Swoyer
- April 1, 2016
Data is seductive. Here are five steps designers can take to make sure they don’t succumb to data’s temptations.
- By Cass Brewer
- March 25, 2016
Flash platforms are helping enterprises analyzing big data, plus the growing need for BI in Africa and how HIPAA can impede analysis of protected healthcare data.
- By James E. Powell
- March 24, 2016