Large insurance companies are very good at aggregating data to analyze risk, but not so good at using big data to improve the front-end customer experience. That presents an opportunity for smaller firms, explains a digital marketing expert at insurance start-up Insureon.
- By Linda L. Briggs
- January 18, 2017
What's it like to be a chief technology officer? We look at the job itself and what role analytics plays with Darren Peirce of Magnitude Software.
- By James E. Powell
- January 17, 2017
A new poll shows what Americans think about policy under President Obama, a survey explores how people judge their news sources, and experts predict the major cybersecurity threats for 2017.
- By Lindsay Stares
- January 17, 2017
Adoption of analytics across the enterprise is occurring at breakneck speed, and there is no sign of slowing down. In 2017, we'll witness a critical point as organizations seek analytics that extract greater value from all available data.
- By Venkat Viswanathan
- January 17, 2017
CEO Ryan Shaw describes his experiences running a start-up and how he sees analytics being used by different stakeholders.
- By James E. Powell
- January 13, 2017
As a business owner, Jeff Bishop monitors analytics to make sure his company is reaching the right people with the right message.
- By James E. Powell
- January 12, 2017
According to TDWI survey data, about half of all enterprises expect to replace their data warehouse systems -- in some cases, their analytics tools, too -- over the next three years. What should they replace them with?
- By Steve Swoyer
- January 11, 2017
It’s 2017, and there are many exciting developments anticipated in the data world. Make sure you’re ready to prepare for new technology trends.
- By Lindsay Stares
- January 10, 2017