Contributor: Rob Enderle
Rob Enderle is the president and principal analyst at the Enderle Group, where he provides regional and global companies with guidance on how to create a credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero-dollar marketing. You can reach the author via email.

All articles by Rob Enderle
The key to employee acceptance of AI is an aggressive management commitment to focus on using AI to enhance -- not replace -- a user’s job. Also key: loud and clear communication of that goal.
- By Rob Enderle
- August 28, 2023
Generative AI will change how work gets done. The challenge is to rethink guidelines for employee behavior.
- By Rob Enderle
- July 24, 2023
What happens to an employee’s AI training data when the employee changes companies?
- By Rob Enderle
- July 5, 2023
Generative AI will force many changes on both the client and the data center side. It’s not too early to assess the likely changes and be prepared.
- By Rob Enderle
- May 25, 2023
What you need to know about generative AI tools and why it is critical to understand the technology quickly.
- By Rob Enderle
- April 24, 2023
A new way of thinking about quantum computing sets more realistic goals for this technology.
- By Rob Enderle
- April 13, 2023
Educators are concerned about the impact of ChatGPT, the latest and arguably best AI text generator, but are they missing an opportunity?
- By Rob Enderle
- February 27, 2023
Enterprises may be able to use conversational AI to create deeper connections with more customers.
- By Rob Enderle
- February 3, 2023