Contributor: Rob Enderle
Rob Enderle is the president and principal analyst at the Enderle Group, where he provides regional and global companies with guidance on how to create a credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero-dollar marketing. You can reach the author via email.

All articles by Rob Enderle
A new way of thinking about quantum computing sets more realistic goals for this technology.
- By Rob Enderle
- April 13, 2023
Educators are concerned about the impact of ChatGPT, the latest and arguably best AI text generator, but are they missing an opportunity?
- By Rob Enderle
- February 27, 2023
Enterprises may be able to use conversational AI to create deeper connections with more customers.
- By Rob Enderle
- February 3, 2023
The characteristics of online sales are shifting. We examine the importance of a smart, AI-driven, avatar-based front end combined with a strong recommender engine.
- By Rob Enderle
- October 31, 2022