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Data Digest: BI Boosts Analysis, Hackers Using Big Data, Effective Marketing Data Collection

Four ways BI tools improve analysis, how to protect your enterprise from hackers using big data, and how to collect and use marketing data without irritating your customers.

How BI Tools Boost Analysis

It seems straightforward enough, but this article explains four major ways BI tools boost an enterprise's analysis capabilities.

Read more at Information Management


Hackers' Big Data Abilities Rising

Analytics techniques are not only used by the good guys. This article reveals that hackers have upgraded big data systems for stealing and mining data more easily, and enterprises must keep pace in order to stay secure.

Read more at Datanami


Avoid Alienating Customers with Data Collection

Using big data for marketing can encourage enterprises to target customers too well or to collect too much data. Either way, using data poorly can irritate your customers, but this article contains three steps to collect and use marketing data effectively.

Read more at IT Pro Portal


About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at pungry.com.


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