Innovating with Data, Analytics, and AI — Insights from TDWI’s Q4 Best Practices Report
Webinar Speaker: Fern Halper, TDWI VP Research, Senior Research Director for Advanced Analytics
Date: Friday, November 7, 2025
Time: 9:00 a.m. PT / 12:00 p.m. ET
Innovation has always been at the heart of competitive advantage; today organizations are reimagining how they create value and differentiate themselves with data, analytics, and AI. Yet innovation is not one-size-fits-all. Some organizations simply adopt the latest tools, while others transform them into new business models, products, and market opportunities. Understanding where your organization sits on the innovation continuum, and what it takes to move forward, is key to success in today’s environment.
In this webinar, Fern Halper, Ph.D., VP of Research at TDWI, will share findings from TDWI’s latest Best Practices Report: Innovation Using Data, Analytics, and AI. Drawing on survey data and interviews with data and AI leaders, Fern will explore what distinguishes Users of Innovation, Incremental Innovators, and Differentiating Innovators. Fern will also be joined by Santiago Giraldo, senior director of product marketing - AI at Snowflake to discuss how to drive business impact with data and AI.
Topics include:
- The continuum of innovation maturity and what defines Users, Incremental Innovators, and Differentiating Innovators
- Where organizations are finding success with data, analytics, and AI innovations
- How innovation strategies, roles, and governance frameworks correlate with business outcomes
- Why real-time data and agentic AI represent the next frontier of disruptive innovation
Guest Speaker
Santiago Giraldo
Sr. Director, Product Marketing | AI
Snowflake
Santiago is a technology and GTM leader with 15+ years of experience successfully bringing enterprise data platform and AI products to global markets. Currently leading product marketing and GTM for Snowflake's AI and ML products, Santiago not only loves solving complex problems — both technical and business oriented — but also helping people and business understand how cutting-edge emerging technologies will shape the future of work and play.
Date: November 7, 2025
Time: 9:00 am PT
Fern Halper, Ph.D.