Turning Data Into Decisions: How AI and Generative AI Can Transform Marketing
Webinar Speaker: Cal Al-Dhubaib, TDWI Faculty Member
Date: Tuesday, September 30, 2025
Time: 12:00 p.m. PT / 3:00 p.m. ET
Marketing leaders face increasing pressure to demonstrate the value of every dollar. However, many organizations struggle to measure outcomes such as return on ad spend (ROAS) until after campaigns have ended, relying instead on fragmented data and instinct-driven choices.
Join Cal Al-Dhubaib, TDWI faculty member and head of AI at Further, along with experts from Databricks and Blueprint, to explore how data and AI, including generative AI, are reshaping marketing strategy and campaign optimization.
Topics include:
- Centralizing and governing marketing data to create a trusted foundation for measurement and ROI analysis
- Applying analytics and AI to run “what if” scenarios and forecast outcomes before spending is committed
- Using generative AI to make insights more accessible to decision-makers and accelerate the path from data to action
Date: September 30, 2025
Time: 12:00 pm PT
Cal Al-Dhubaib