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RESEARCH & RESOURCES

Available On-Demand - This webinar has been recorded and is now available for download.

Turning Data Into Decisions: How AI and Generative AI Can Transform Marketing

Webinar Speaker: Cal Al-Dhubaib, TDWI Faculty Member

Date: Tuesday, September 30, 2025

Time: 12:00 p.m. PT / 3:00 p.m. ET

Marketing leaders face increasing pressure to demonstrate the value of every dollar. However, many organizations struggle to measure outcomes such as return on ad spend (ROAS) until after campaigns have ended, relying instead on fragmented data and instinct-driven choices.

Join Cal Al-Dhubaib, TDWI faculty member and head of AI at Further, along with experts from Databricks and Blueprint, to explore how data and AI, including generative AI, are reshaping marketing strategy and campaign optimization.

Topics include:

  • Centralizing and governing marketing data to create a trusted foundation for measurement and ROI analysis
  • Applying analytics and AI to run “what if” scenarios and forecast outcomes before spending is committed
  • Using generative AI to make insights more accessible to decision-makers and accelerate the path from data to action

Guest Speakers

Nidhi DeSutter
Solutions Engineering Leader
Databricks

Nidhi DeSutter is solutions engineering leader within the Communications, Media, Entertainment vertical at Databricks. Prior to Databricks, she led a team of solutions engineers and built a GTM motion for data clean rooms as a product SME at Snowflake. Prior to Snowflake, she spent many years at LiveRamp, working directly with the buy and sell side and helped build/scale the solutions engineering organization. Nidhi has extensive experience in the retail, media and entertainment, advertising, and identity space. She has spent the last 10+ years working with customers to define the right business strategy and design/build solutions.

Gary Nakanelua
Managing Director of Innovation
Blueprint

Gary Nakanelua turns bold ideas into reality. With nearly two decades in technology and more than half of that driving product strategy at Blueprint, he has earned recognition as a Databricks MVP and author of Experiment or Expire. Known for his creativity and passion for disruption, Gary doesn’t just solve problems, he creates what didn’t exist before. A committed leader in the Databricks community, he continues to push the boundaries of data and AI.

Cal Al-Dhubaib


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