Marketing professor Andrew Stephen sees two primary problems with the way most companies handle social media analytics: a lack of data-driven assessment and social contagion.
- By Steve Swoyer
- October 12, 2016
How many types of enterprises benefit from democratized BI, how to improve marketing with data storytelling, and how to find strong narratives to drive your data visualizations.
- By Quint Turner
- October 12, 2016
Why you need a culture that values information security, how data cataloging can help organize data lakes, and how to attract data scientists with a great job description.
- By Quint Turner
- October 11, 2016
When two companies merge, are their products or services different enough to justify separate existences? Researchers are using social media analytics to answer these types of questions.
- By Steve Swoyer
- October 11, 2016
Thomas Jepsen's company helps connect homeowners and contractors. Jepsen spoke with Upside recently about his work
- By James E. Powell
- October 11, 2016
Learn how IoT devices were used in DDoS attacks, when such malware works, and how to gain more insights from IoT data.
- By Quint Turner
- October 10, 2016
New TDWI research uncovers three of the most significant drivers behind current and planned use of cloud computing for BI and analytics.
- By David Stodder
- October 10, 2016
There are many lessons from the Great Yahoo Data Breach, including six steps your enterprise should take to minimize risks or respond when a breach is identified.
- By Brian J. Dooley
- October 10, 2016
How the wrong data strategy can miss new customers, creating an enterprise data lake, and why one man believes open source is the key to real security.
- By Quint Turner
- October 7, 2016