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Contributor: Barry Devlin

Dr. Barry Devlin, founder and principal of 9sight Consulting, is among the foremost authorities on business insight and big data, and is one of the founders of data warehousing, having published the first architectural paper on the topic in 1988. With over 30 years of IT experience, including 20 years with IBM as a Distinguished Engineer, he is a widely respected analyst, consultant, lecturer and author of the seminal book, “Data Warehouse—from Architecture to Implementation” and numerous White Papers. His new book “Business unintelligence—Insight and Innovation beyond Analytics and Big Data” is published later this year. A regular contributor to multiple publications, Barry is based in Cape Town, South Africa and operates worldwide.

All articles by Barry Devlin

Data Driven Mad

Most meaningful business decisions are based not only on data but on a combination of fact and opinion.

By Barry Devlin
April 12, 2016

Where is Cognitive Decision Making in BI? (Part 3 of 3)

Cognitive computing brings together a wide range of disciplines and technologies to address complex situations filled with ambiguity and uncertainty. With so much to recommend it, why isn't it more ubiquitous in enterprise decision making?