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TDWI Articles

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Data Digest: Customer Data, Loyalty Fraud, and Data Science for Sales

How to do personalization right, protect loyalty programs, and drive e-commerce with data science.

By Upside Staff
November 14, 2019

Being Smart When Using Customer Data

Using customer data for personalization can drive engagement or create mistakes from too much automation.

Read more at Business 2 Community

Retailers' Loyalty Programs a Target for Fraud

Machine learning can be an important tool to protect these programs.

Read more at MarTech Today

Driving Sales with Data Science

Here are five common use cases for increasing e-commerce revenue with data.

Read more at Practical Ecommerce

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