Storytelling: A Critical Part of Analytical Comprehension and Usage
TDWI Speaker: Claudia Imhoff, Intelligent Solutions, Inc.
Date: Thursday, June 25, 2020
Time: 9:00 a.m. PT, 12:00 p.m. ET
A screen full of analytical results can be overwhelming or, worse, unintelligible to many business people. Visualizations have gotten so complex that they seem to be more esoteric artwork than informational assets. This is where storytelling comes in.
Every picture, every analytical result tells a story, but sometimes it is not obvious. The story behind the analytical asset gives the context and brings home the importance of the analytics. This webinar will describe how to construct the story behind the analytics, the skills needed to create the story, and what technological support is needed to assist the storyteller.
Attendees will learn:
- The guidelines for creating an analytical story
- The skills of the storyteller
- The technological support needed to ensure consistency and ability to support the story with more details when needed
Claudia Imhoff, Ph.D.