Artificial Intelligence (AI) is an umbrella term that includes a number of methodologies and techniques. It leverages advances in mathematics, computer science, computational linguistics, cognitive sciences, and robotics, among others. Popular AI technologies include machine learning, natural language processing, and neural networks, which collectively drive the intelligent capabilities of modern AI systems. TDWI sees organizations building AI models to predict churn and other customer behavior, identify fraud, determine when maintenance will be needed, recommend products, and predict disease, among other use cases. Recently, the popularity of AI has increased with the advent of generative AI.