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CASE STUDY - Top Retail Bank More Than Doubles Campaign Profitability Using Latest Uplift Modeling Techniques

• By Mark Smith
• October 18, 2007

This article originally appeared in the issue of .

Best Practices Awards 2007

• October 18, 2007

Letter from the Editorial Director

• By Danelle Hanlon
• October 18, 2007

CASE STUDY - Alpharma Pharmaceuticals LLC: Improving Pharmaceutical Sales and Marketing Effectiveness

• By Freddie Hannibal
• October 18, 2007

This article originally appeared in the issue of .

CASE STUDY - Rohm and Haas: One Company, One Measure

• By Mike Masciandaro
• October 18, 2007

CASE STUDY - University of Utah, University Health Care: Business Intelligence Tips that Drive User Adoption and Increase Return On Investment

• By Jim Livingston
• October 18, 2007

This article originally appeared in the issue of .

Enterprise Business Intelligence Categories Defined

• October 18, 2007

Q&A with the Experts

• October 18, 2007