"Build it and they will come" is no way to promote BI adoption and use. These four steps can help you benefit from a focused internal marketing and communication program for your BI users.
New research analyzes the new needs of high-performance data warehousing in an age of "big data." The report presents barriers, benefits, strategies, tips, and vendor tools for achieving the speed, scale, complexity, and concurrency that characterize high-performance data warehousing.
- By Philip Russom, Ph.D.
- October 1, 2012
BigMemory Go underscores shift in data management strategies.
Forget tools, forget systems, forget architectures. Forget data itself. What's needed is a radically new information ecosystem.
- By Stephen Swoyer
- September 25, 2012
Data management vendors are anxious to put their own spins on big data.
- By Stephen Swoyer
- September 25, 2012
For big data challenges, look no further than the world of mobile advertising, where the need for nearly instant tracking of responses from millions of consumers to ads popping up on their mobile devices means a big need for near-real-time analytics.
- By Linda L. Briggs
- September 25, 2012
Growth in demand for business analytic software was impressive last year, and big data is a big reason why.
- By Stephen Swoyer
- September 18, 2012
In some cases, data might be more valuable as a marketable product than as grist for internal analysis.
- By Stephen Swoyer
- September 18, 2012