Cloud solution gives marketers deeper insights into consumer sentiments in social media.
A united effort to implement basic marketing concepts in-house will earn your IT team a reputation as experts, servants, and leaders.
Healthcare providers are collecting and storing volumes of data about patients, but now what? The challenging next step in healthcare BI, says Dr. Kevin Dawson, is turning that data into actionable information.
- By Linda L. Briggs
- June 18, 2013
Big data has the potential to alter the calculus by which data management groups buy, manage, and structure information storage.
- By Stephen Swoyer
- June 18, 2013
Single platform combines decision management, visualization, analytics.
IIA and SAS research highlights importance of analytics to transform data into value.
Update includes new user interface, more powerful analytics, and new applications.
The IT staff has to communicate its current and potential contributions to the whole organization. A proper marketing process will align IT services with actual business needs.