Analytics can help you improve customer experience and customer value for your enterprise, but it requires both data management and the careful choice of analytics techniques.
- By David Loshin
- April 20, 2016
Examining opportunities in each stage of the customer life cycle proves the potential benefits of a customer analytics program.
- By David Loshin
- April 19, 2016
How to find your IoT niche, plus turning IoT into an advantage and protecting your enterprise from IoT security holes.
- By Quint Turner
- April 19, 2016
Outbound marketing programs struggle to effectively connect with customers, but with advanced analytics, these programs can be greatly improved.
- By Troy Hiltbrand
- April 19, 2016
Big data platforms such as Hadoop, Cassandra, and Spark are usurping the central role of the ETL engine that is at the heart of data integration.
- By Steve Swoyer
- April 18, 2016
Rulex provides a new generation of advanced analytics tools. We offer Upside's first impressions from a business briefing.
- By Fern Halper
- April 18, 2016
Heading off concerns about cloud computing, an in-depth look at the cloud application layer, and best practices for Hadoop.
- By Quint Turner
- April 18, 2016
Features designed for citizen data scientists, more powerful analytics.