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How and Why to Build an Analytics-Driven Culture

In the digital era, analytics is the gateway to competitive advantage. These five steps will help you build, instill, and maintain an analytics-driven culture.

Customer Data Profiling: Persona Analytics (Part 4 of 4)

Now you understand behavioral analytics, and you can distinguish between individuals sharing a single customer account. How can you use this information for business advantage?

Q&A: How Speech Analytics Detects Customer Sentiment

Speech analytics is increasingly being used to help companies store and analyze customer conversations for data-driven decision making.

Data Digest: Data-Driven Decisions, Data Breaches, Voice Data

Learn a simple strategy for any enterprise to implement data-driven decision making, five steps for preparing for a data breach before it happens, and the implications of recent improvements in voice recognition.

Best of Upside's Data Digest

Articles examine data quality, data security (including IoT security), cognitive computing, visual data storytelling, and big data.

Data Stories: Three Ways to Look at the Data behind Music

Music is math already according to some ways of thinking. It’s only natural that many data visualizations have been created to explore the history or popularity of different genres and artists.

Customer Data Profiling: Persona Disambiguation and Behavioral Analytics (Part 3 of 4)

When multiple customers use one account, it can cause problems for your predictive models. Use behavioral analytics to separate the personas and improve your customer service.

Data Digest: Shadow Data, Data Hoarding, and Different Types of Data Scientists

In today’s articles, read about the dangers of ungoverned access to “shadow data,” the costs of hoarding every bit of data, and tactics for hiring the type of data scientist that matches your needs.

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