Contributor: Philip Russom
        
Philip Russom, Ph.D., is  director of TDWI Research for data management and oversees many of TDWI’s  research-oriented publications, services, and events. Before joining TDWI in  2005, Russom was an industry analyst covering BI at Forrester Research, Giga  Information Group, and Hurwitz Group. He also ran his own business as an  independent industry analyst and BI consultant and was a contributing editor  with leading IT magazines. Before that, Russom worked in technical and  marketing positions for various database vendors.
 
 
All articles by Philip Russom
        
     
        
                    
                
                
	                
                    
                                        
		            
                    Here are the data management trends -- some old, some new -- to watch in 2018
                    
			            - By Philip  Russom
 - January 2, 2018
 
		            
		            
                
                    
                    
                    
                 
            
                
	                
                    
                                        
		            
                    User practices and vendor tools must adapt to the increasing presence of cloud-based IT systems.
                    
			            - By Philip  Russom
 - November 27, 2017
 
		            
		            
                
                    
                    
                    
                 
            
                
	                
                    
                                        
		            
                    You need these best practices to define the data lake and its methods.
                    
			            - By Philip  Russom
 - October 16, 2017
 
		            
		            
                
                    
                    
                    
                 
            
                
	                
                    
                                        
		            
                    For years, Hadoop users have been managing data in ad hoc and arbitrary ways. It's time for more method and less madness.
                    
			            - By Philip  Russom
 - August 4, 2017
 
		            
		            
                
                    
                    
                    
                 
            
                
	                
                    
                                        
		            
                    It's not enough to have a single customer view, even one compiled from numerous customer channels. You must also expand marketing via advanced analytics.
                    
			            - By Philip  Russom
 - July 28, 2017
 
		            
		            
                
                    
                    
                    
                 
            
                
	                
                    
                                        
		            
                    The data lake is still misunderstood by many data professionals.
                    
			            - By Philip  Russom
 - June 13, 2017