TDWI Upside - Where Data Means Business

Contributor: Jen Anderson


Jen Anderson has more than 15 years of digital marketing experience, Jen has worked with clients such as Microsoft, AT&T and Coca-Cola to evolve digital experiences with a data and customer driven approach. Jen's expertise and passions are closely aligned with those of POSSIBLE, where she is a VP of Marketing Sciences.

Jen drives successful campaigns which have proven unprecedented media efficiency with application of the craft of meaningful and monetized creative insights. Prior to joining POSSIBLE, Jen has over 10 years traditional and digital media planning, buying and selling experience for clients such as Bank of America, Pacific Bell/Southwestern Bell, California State Lottery and Nissan. Jen's strategy is to use technology to expose data that uncovers expected and unforeseen actionable insights, all with a focus on optimizing efforts to achieve business goals.

 


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