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Fewer Than One-Third of Enterprises Ready to Adopt Generative AI, Survey Shows

Data complexity remains daunting, with 85% of respondents seeing little change or fearing greater challenges in the next two years.

Note: TDWI’s editors carefully choose press releases related to the data and analytics industry. We have edited and/or condensed this release to highlight key information but make no claims as to its accuracy.

Executives at large enterprises across the globe are facing unprecedented pressures to adopt generative artificial intelligence (generative AI), addressing ever-increasing data complexity, and managing a growing skills gap according to a new IDC survey sponsored by Teradata.

Generative AI: Ready or Not, Here We Come!

Although nearly 80% of the 900 global executives surveyed had a high or significant level of trust that generative AI could be leveraged for their company’s future offerings and operations, more work needs to be done. Eighty-six percent of respondents agree more governance is needed to ensure the quality and integrity of generative AI insights, and 66% also expressed concerns around generative AI’s potential for bias and disinformation.

Also in question is the growing skills gap around generative AI, with just 30% saying they are extremely prepared or ready to leverage the technology today, and only 42% completely agreeing they will have the skills in place to implement it in 6 to 12 months. Nonetheless, the pressure to implement is mounting, with 56% confirming they are under “high” or “significant” pressure to leverage generative AI within their organization in the next 6 to 12 months.

Moreover, although 89% of those surveyed said they understand generative AI’s merits and potential, not all are convinced it will remain the darling of public opinion it is today: Surprisingly, 57% believe interest in generative AI will fade with time.

Doing the Right Things

The survey also explored concerns about data privacy and ethics, particularly with ChatGPT becoming a near-overnight phenomenon. Across the globe, companies said data ethics and the responsible use of data was paramount (92% of respondents) and 97% said they were intimately familiar with data ethics and the responsible use of data within their own organizations. Nearly 9 in 10 respondents confirmed they have a formal ethical data resource or board in place.

The survey also showed companies are becoming digitally mature, with 54% saying the information flow within their organizations is either very unconstrained or highly unconstrained and free flowing. Forty-nine percent said their companies do a better-than-average job and 33% said they perform at an expert level in creating value from the data available within their organizations.

IT Complexity is on the Rise

The survey also revealed the extent to which executives say their organizations have been impacted by major corporate changes over the last two years. Those polled noted their companies have seen a new or significantly increased focus on economic challenges and geopolitical changes/supply chain disruptions/wars/inflation (47% said this is true); a growing influx in work-from-home and hybrid work (47% noted this is true); and an increased focus on environmental/social and corporate governance (53% said this is true).

With these additional pressures in place, it may not be surprising that nearly 70% of the respondents noted data complexity in their organization had increased, with 20% saying they have felt “significantly more complexity” in the last 24 months. In addition, 85% said the complexity will remain constant or increase in the next two years and 20% remain convinced data problems will become significantly more complex.

Research for The Possibilities and Realities of Generative AI (July 2023) was conducted among 900 senior executives across the US, Europe, and Asia in March, 2023. For more information, visit

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