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TDWI Upside - Where Data Means Business

Data Digest: AI/ML in Retail, Location Data in Stores, and Marketing Analytics

More retailers are embracing AI and machine learning, in-store tracking allows for better analytics, and online marketing attribution improves.

 

Retailers Seek AI/ML Solutions

Machine learning, AI, and VR applications are poised to transform retail.

Read more at Forbes


In-Store Analytics Uses Location Data

Geolocation data is providing access to more analytics for brick-and-mortar retailers.

Read more at Propmodo


Online Marketing Analytics Continues to Evolve

Growing online retailers need technology that does a better job tracking the connections between advertising and sales.

Read more at Vogue Business



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