Data Digest: Customer Data, Loyalty Fraud, and Data Science for Sales
How to do personalization right, protect loyalty programs, and drive e-commerce with data science.
- By Upside Staff
- November 14, 2019
Using customer data for personalization can drive engagement or create mistakes from too much automation.
Read more at Business 2 Community
Machine learning can be an important tool to protect these programs.
Read more at MarTech Today
Here are five common use cases for increasing e-commerce revenue with data.
Read more at Practical Ecommerce