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TDWI Upside - Where Data Means Business

Data Digest: Data Science in Retail and Marketing

Learn about data applications for big retailers, modern marketing, and customer retention in these articles.


The Reality of Using Data Science in Retail

Retailers recognize the need for data science, but too many try to apply it broadly without asking the right questions.

Read more at Information Age

The Pros and Cons of Marketing Data

Modern marketing uses a lot of data, and it's transforming the relationship between the marketer and the customer.

Read more at Innovation Enterprise

Unstructured Data and Customer Retention

Leveraging unstructured data can be the key to improving customer relationships and reducing customer churn.

Read more at Business 2 Community

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