TDWI Upside - Where Data Means Business

Data Digest: CDO Tips, Data Strategy, Marketing Analytics

Being a great chief data officer, creating a good data strategy, and using data science for better marketing.

 

Be the Best Chief Data Officer You Can Be

Chief data and analytics officers should follow these three tips to fully succeed in their positions.

Read more at InfoWorld


Creating an Actual Data Strategy

Is your data strategy document actually useful? Make sure you're establishing both clear terminology and appropriate scope.

Read more at Information Management


Using Data Science to Perfect Marketing

Investing in the right tools and data can empower your marketing department to excel.

Read more at Forbes



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