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Data Digest: Edge Analytics, Data-Driven Marketing Opportunities, Decision Rights in Big Data

Today’s articles discuss moving analytics to the site of data collection, finding new target markets with big data, and assigning decision rights for agility with big data.

The Many Uses of Edge Analytics

Edge analytics is when a connected device can analyze data as it is collected, before sending any data to the data center. As this article explains, this process improves efficiency by bringing real-time decisions closer to the data.

Read more at Forbes


Marketing to High-Growth Consumers with Data

This article explains in 3 basic steps how marketers can find and target specific groups of high-growth consumers using big data.

Read more at Customerzone360


Big Data's Impact on Decision Making

Clarifying who gets access and control of data -- and who can make decisions based on that data -- requires a plan, and this article examines how those plans are changing as big data has gotten bigger.

Read more at Harvard Business Review


About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at pungry.com.


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