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TDWI Upside - Where Data Means Business

Data Digest: Using Social Media Data, Analytics in the Cloud, and the Benefits of Self-Service BI

Learn how to use social media data to improve customer acquisition, why big data analytics is moving to the cloud, and why successful BI programs embrace self-service BI.

Using Social Media Data for Customer Acquisition

Regardless of your size, somebody is talking about your enterprise on social media. This article explains why and how you should capitalize on all that social media data to improve customer acquisition and customer service.

Read more at Business 2 Community

Clear Skies for Analytics in the Cloud

According to this article, the time is now for big data analytics to move fully to the cloud. It presents four main reasons for this, including a skills shortage for big data and the greater comfort enterprises now have with cloud services.

Read more at Dataversity

Big Benefits from Distributed BI

Business intelligence is evolving from a task for a central IT team to a tool for everyone in the enterprise. This article explores evidence that the shift to self-service BI has allowed leaders to act on effective insight more quickly.

Read more at Forbes

About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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