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Data Digest: Marketing, Analytics, and Security in IoT

The spread of the Internet of Things will affect every part of your enterprise. Learn the benefits for marketing, what new techniques you’ll need for IoT analytics, and new ways to think about IoT security.

Pros and Cons of IoT

The Internet of Things offers many opportunities for customer engagement, but before diving in, you should know what you are getting into. This article reviews major areas of concern from a marketing perspective, including how marketers might use the data and why security is such an issue.

Read more at Direct Marketing News

Planning Analytics for IoT

The Internet of Things may not have connected everything in the world yet, but IoT devices will impact your industry. Your enterprise can get ahead of the curve by identifying the capabilities you will need to effectively work with IoT data. This article examines eight tactics or technologies to have in your plan today so you can have solid IoT analytics tomorrow.

Read more at Forbes

New Approaches Needed for IoT Security

This article explains why IoT security will require an approach that takes into account when data is vulnerable and how enterprises might more accurately monitor breaches.

Read more at TechCrunch

About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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