Data Digest: Predictive Analytics, Politics, and Voter Data
What does a so-so economy do to predictive models? Plus one candidate says voter data is overrated.
- By James E. Powell
- May 17, 2016
So-So Economy Muddies Election Models
When the economy is poor, voters tend to throw out the party in power. What happens when the economy is neither strong nor weak, as in today’s climate? Economic-based presidential models don't agree on the outcome.
Voter Data is “Overrated” Says Presumptive Presidential Candidate
In an Associated Press interview, Donald Trump said "he plans to win the White House largely on the strength of his personality, not by leaning heavily on complex voter data operations that have become a behind-the-scenes staple in modern presidential campaigns.” A GOP advisor was quick to clarify the remark.
James E. Powell is the editorial director of TDWI, including research reports, the Business Intelligence Journal, and Upside newsletter. You can contact him
via email here.