TDWI Upside - Where Data Means Business

Data Digest: Predictive Analytics, Politics, and Voter Data

What does a so-so economy do to predictive models? Plus one candidate says voter data is overrated.

So-So Economy Muddies Election Models

When the economy is poor, voters tend to throw out the party in power.  What happens when the economy is neither strong nor weak, as in today’s climate?  Economic-based presidential models don't agree on the outcome.

Voter Data is “Overrated” Says Presumptive Presidential Candidate

In an Associated Press interview, Donald Trump said "he plans to win the White House largely on the strength of his personality, not by leaning heavily on complex voter data operations that have become a behind-the-scenes staple in modern presidential campaigns.”  A GOP advisor was quick to clarify the remark.

 

About the Author

James E. Powell is the editorial director of TDWI, including research reports, the Business Intelligence Journal, and Upside newsletter. You can contact him via email here .


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