TDWI Upside - Where Data Means Business

Data Digest: Cyberthreats, Big Data Correlation/Causation, and Turning Data into Sales

Top 5 threats to expect this year, how sales teams can reap 5 major benefits from effective data analytics, and heeding correlations in big data.

Biggest Cybersecurity Threats in 2016
(Source: The WHIR)

Enterprises that want to avoid being hacked need to know what threats to their security are on the horizon. This article reports the findings of a forecasting study and comes up with a list of the top five threats to expect in 2016.


Turning Data into Sales
(Source: Business 2 Community)

Sales teams can reap major benefits from effective data analysis. The only question is, how can a sales team harness the power of data? This article brings five lessons for exactly that purpose.


Correlation in Big Data More Important than Causation
(Source: Information Age)

The fundamental lesson of statistics is that correlation does not always equal causation. Yet, with big data, it may be more effective to look for correlations first rather than trying to find causal links, as this article argues.

About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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