RESEARCH & RESOURCES

Data Digest: Intent Data; Sales, Marketing, and MDM; Making Information Governance Easier

Using customer intent-to-purchase data can be challenging; here's how to overcome those difficulties. Plus, understanding the benefits of information governance and how to bring IT and business closer together with MDM.

How to Utilize Intent Data to the Fullest
(Source: Marketing Land)

Intent data is data generated by an intent to purchase; for example, using an online retailer to search for a product. It is one part of data that is underutilized in the marketing field but can be very useful. This article outlines the major hurdles to using intent data and how to jump over them.


Transforming Sales and Marketing with MDM
(Source: Information Management)

Master data management is the practice of bringing IT and business together to keep and utilize an enterprise’s data assets. This alignment is extremely useful for many processes related to data, and this article provides examples for MDM applications.


Getting Information Governance Just Right
(Source: IT Pro Portal)

With the huge amount of data now being created and stored, information governance is more important than ever. Yet using governance to make sure your data complies with regulations is a huge missed opportunity.  This article explains how governance efforts can put your enterprise in the best position to effectively use data.

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Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at pungry.com.

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