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Data Digest: Small Business, Small Data, Big Results

What data to analyze first, plus big data for small businesses and securing data in a virtualized world.

Using Big Data for Small Business Marketing
(Source: Forbes)

Big data can seem like an abstract concept that will be important in the future, but even if you have a small enterprise, you can use it right now. Whether you go with an in-house or cloud solution, using big data for marketing and BI is important for every enterprise.

Best Practices for Protecting Your Virtualized Servers
(Source: The Data Center Journal)

The virtualization of data centers has led to a whole host of security problems as malware can more easily cross-contaminate the servers. These practices are good for efficiency, but not for security. It is not impossible to protect virtualized servers as this article highlights some of the best ways to do so.

The Small Data You Need to Analyze First
(Source: CIO)

Big data refers to all the data you collect for your enterprise, but some of that data is more important than others. Furthermore, this article argues that the most important data collected is feedback from your customers.

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Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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