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TDWI Blog: Data 360

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3 Reasons You Should Take the New TDWI Analytics Maturity Assessment

Analytics is hot—many organizations realize that it can provide an important competitive advantage. If your company wants to build an “analytics culture” where data analysis plays an essential role, your first step is to determine the maturity of your organization's analytics. To help your organizations measure their progress in their analytics efforts, we recently developed the TDWI Analytics Maturity Model and Assessment, which provides a quick way for you to compare your progress to other companies.

Take the assessment and you’ll get the big picture of your current analytics program, where it needs to go, and where to concentrate your efforts to achieve your goals and gain value from your analytics. Download the guide to help analyze your scores.

So, why a maturity model for analytics?

  1. It provides a framework.

    Numerous studies indicate acting on analytics has a top- and bottom-line impact. Some companies don’t know where to start. Others don’t know what to do next.

    Our analytics model provides a framework across five dimensions that are critical for analytics deployments: organization, infrastructure, data management, analytics, and governance.

    The model helps create structure around an analytics program and determine where to start. It also helps identify and define the organization’s goals around the program and creates a process to communicate that vision across the entire organization.

  2. It provides guidance.

    The model can provide guidance for companies at any stage of their analytics journey by helping them understand best practices used by companies more mature in their deployments.

    A maturity model provides a methodology to measure and monitor the state of the program and the effort needed to complete the current stage, as well as steps to move to the next stage of maturity. It serves as a kind of odometer to measure and manage the speed of your progress and adoption within the company for an analytics program. 

  3. It provides a benchmark.

    Organizations want to understand how their analytics deployments compare to those of their peers so they can provide best-in-class insight and support. 

    We have created an online assessment that consists of 35 questions across the dimensions mentioned above. At the end of the assessment, you will get a score that lets you know how mature your current analytics deployment is. You will also receive your score in each of the dimensions, along with the average scores of others in your industry or company size. This is a great way to benchmark your analytics progress!

We invite you to read the benchmark guide and take the assessment!

Posted by Fern Halper, Ph.D. on November 6, 2014


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