A new survey tackles a topic that's captivated thinkers from Aristotle to Jane Austen to Dale Carnegie: persuasion. Persuasion is a device -- a skill -- used in all human interactions. In many cases, it's the reason for human interaction: we communicate, we collaborate, we tell stories in order to persuade.
- By Steve Swoyer
- February 23, 2016
The analytics industry is buzzing about the concept of deep learning. What is it and how is it different from predictive analytics? More important, do businesses need it to be successful?
- By Troy Hiltbrand
- February 23, 2016
In the New Information Economy, self-service use provides an empirical basis for demand. If people repeatedly use self-service tools to construct certain kinds of data flows, to perform certain kinds of analyses, or to access and integrate data from as-yet-unmanaged internal or external data sources, that's a critical signal to IT. These are use cases that must and should be identified, standardized, and productized as reusable information assets.
- By Steve Swoyer
- February 22, 2016
Limitations of ETL and how to get around them, plus big data project failure due to miscommunication among employees and how bad data quality prevents good marketing automation.
- By Quint Turner
- February 22, 2016
Decision makers seek meaning in their information, hoping to achieve wisdom to incorporate into their decisions.
- By Barry Devlin
- February 22, 2016
Boost the data quality of your data warehouse with six practical techniques.
- By Wes Flores
- February 19, 2016
Proponents of data warehouse automation say the way we design, build, and manage data warehouse systems is obsolete. They say ingenuity, not labor, is the most important contribution human beings can make to the design, development, and optimization of the warehouse.
- By Steve Swoyer
- February 19, 2016
Overcoming common data visualization pitfalls, pretty pictures aren't enough for effective visualization, and how to craft a persuasive data presentation.
- By Quint Turner
- February 19, 2016
Is acting as a liaison between IT and business users a good idea? Jill offers three conditions before you agree to serve in such a position
- By Jill Dyché
- February 18, 2016