TDWI Articles


Customer Data Profiling: The Precision Problem (Part 1 of 4)

Over the years, CRM tools have evolved from simple customer databases into increasingly more sophisticated tools for engagement, but the growing amount of customer data brings new challenges.

Data Digest: Data Quality Challenges, Open Source Pros and Cons, Cloud Computing Definitions

Learn how to approach common data quality problems, what pros and cons you face selecting open source analytics solutions, and definitions of 20 common cloud computing terms.

Improve Your Business by Leading the Transformation to Prescriptive Analytics

Forecasting what's coming is no longer enough. Modern enterprises must use prescriptive analytics to ensure users of all skill sets are able to benefit from a data-driven culture.

Data Digest: Use Cognitive Computing with Big Data, Maintain Your Data Quality, Secure Your Big Data

Learn about trends in cognitive computing that help enterprises manage big data, why you may be struggling with data quality and what to do about it, and 5 best practices in big data security.

Smart Things, Dumb Data

Just because devices collect data doesn't mean we can use it. Why data from IoT devices needs to be standardized.

High-Frequency Decision Making: Embracing a Competitive Advantage

Converged data platforms allow enterprises to make decisions faster, even in real time, transforming organizations across a wide variety of industries.

Data Digest: IoT Security, Customer Data Journeys, Data Storytelling

Today read about securing connections and devices on the Internet of Things, tracking accurate data about online customers, and creating great data stories.

Everyday Analytics: Predicting the Oscars, Racism in Algorithms

Analytics isn't only for highly technical subjects. Read these two articles to learn how tech firms used data to try to predict the outcome of the Academy Awards, and how using predictive analytics in the courts is raising serious ethical questions.

Q&A: The Insights Behavioral Analytics Offers (Part 2 of 2)

Advanced behavioral analytics can help organizations analyze consumer behaviors and then alter applications to drive more profitable transactions.

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