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TDWI Articles

Practical Data Science


Customer Data Profiling: Problems with Personas (Part 2 of 4)

Even an advanced CRM system can break down when one customer profile is capturing the attributes and behaviors of more than one real individual.

Customer Data Profiling: The Precision Problem (Part 1 of 4)

Over the years, CRM tools have evolved from simple customer databases into increasingly more sophisticated tools for engagement, but the growing amount of customer data brings new challenges.

Improve Your Business by Leading the Transformation to Prescriptive Analytics

Forecasting what's coming is no longer enough. Modern enterprises must use prescriptive analytics to ensure users of all skill sets are able to benefit from a data-driven culture.

High-Frequency Decision Making: Embracing a Competitive Advantage

Converged data platforms allow enterprises to make decisions faster, even in real time, transforming organizations across a wide variety of industries.

Everyday Analytics: Predicting the Oscars, Racism in Algorithms

Analytics isn't only for highly technical subjects. Read these two articles to learn how tech firms used data to try to predict the outcome of the Academy Awards, and how using predictive analytics in the courts is raising serious ethical questions.

Q&A: The Insights Behavioral Analytics Offers (Part 2 of 2)

Advanced behavioral analytics can help organizations analyze consumer behaviors and then alter applications to drive more profitable transactions.

Q&A: What Is the Value of Behavioral Analytics? (Part 1 of 2)

Analyst and expert David Loshin explains the theory and uses of advanced behavioral analytics.

Data Digest: Fighting Terror with Big Data; Data Quality over Quantity, Increasing Big Data Value, Hiring the Perfect Data Scientist

Improve your data quality, get the most out of your big data projects, and hire a great data scientist with the tips in today’s articles.

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