There's good reason to believe Google's new cloud-based marketing analytics service could have a huge impact in digital marketing.
- By Steve Swoyer
- March 24, 2016
Predictive analytics is most powerful when it’s incorporated into your business processes but that may be hard to enable. Here’s how to start incrementally.
- By David Loshin
- March 23, 2016
Properly securing your cloud migration, plus why open source software might be more secure than private software and Hadoop best practices.
- By Quint Turner
- March 21, 2016
Results of a new study of SQL-on-Hadoop engines, plus staying safe with open source and how cloud computing can help the little guy.
- By Quint Turner
- March 7, 2016
The best ways to make open source data easier to find, why open source code is better than proprietary code, and mitigating risks when migrating to cloud computing.
- By Quint Turner
- February 29, 2016
The customer journey really is coming back, argues industry luminary Jill Dyché, chiefly because competition for customers in the digital marketplace is insanely competitive.
- By Steve Swoyer
- February 29, 2016
By 2018, Gartner projects that advanced analytics will underpin the competitive efforts of more than half of all large organizations.
- By Steve Swoyer
- February 26, 2016
A recent AlphaGo victory is being touted as a Big Win for artificial intelligence (AI). It's a no less important win for machine learning, which might be in the midst of a renaissance.
- By Steve Swoyer
- February 25, 2016