TDWI Articles

Data and Business Leadership


Success in Omnichannel Marketing Depends on Analytics

It's not enough to have a single customer view, even one compiled from numerous customer channels. You must also expand marketing via advanced analytics.

Data Digest: IoT Vulnerabilities, Teen Cybersecurity Contest, Financial Impact of a Data Breach

An overlooked vulnerability in IoT devices, U.K. teenagers combat hackers, and the long-term financial fallout from data breaches.

Making Uncertainty Your Ally: How BI Plus Strategic Portfolio Management Increases ROI

A simple, classic visual tool can have surprising power.

Late to the Digital Game? You Can Still Win!

Some companies are born digital, some achieve digital, and some have digital thrust upon them. Which one are you?

Data Digest: Data Scientist Advice, Graph Databases and Data Quality for Customer Analytics

Career advice for aspiring data scientists, how graph databases can improve customer analytics, and how data quality affects your CRM.

To Succeed, IT Vendors Must Improve Business Outcomes

Bragging rights in IT have long been about performance benchmarks, but today the competition is shifting to who can provide technology solutions that produce better business outcomes.

Alteryx Extends Its Reach

Alteryx Server, a self-service platform for data preparation, is now available via Microsoft's Azure cloud service. Analysts and data scientists now have a way to deploy, manage, and govern their Alteryx practices in Azure.

Data Digest: Data Team Qualities, Hybrid Databases, Data Governance Roles

The 7 traits you need on your data science team, the benefits of hybrid databases, and how to structure a great data governance program.

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