When multiple customers use one account, it can cause problems for your predictive models. Use behavioral analytics to separate the personas and improve your customer service.
- By David Loshin
- June 22, 2016
Even an advanced CRM system can break down when one customer profile is capturing the attributes and behaviors of more than one real individual.
- By David Loshin
- June 21, 2016
Over the years, CRM tools have evolved from simple customer databases into increasingly more sophisticated tools for engagement, but the growing amount of customer data brings new challenges.
- By David Loshin
- June 20, 2016
Just because devices collect data doesn't mean we can use it. Why data from IoT devices needs to be standardized.
- By Barry Devlin
- June 17, 2016
Read about the relative benefits of data lakes and data streams, how to avoid discriminatory results in big data analytics, and how to improve security for your big data environment.
- By Quint Turner
- June 10, 2016
Learn how to protect your enterprise from growing IoT security issues, how to create a big data strategy, and 10 things to consider when leading an IoT project.
- By Quint Turner
- June 9, 2016
Learn 4 best practices for data storytelling, how to manage legal and security dangers with open source software, and how properly monitored “shadow IT” can actually benefit your enterprise.
- By Quint Turner
- June 8, 2016
Learn how to protect your enterprise from shadow IT solutions, how to secure your network by securing your endpoints, and how to evaluate the full value of cloud computing.
- By Quint Turner
- June 7, 2016