Contributer: Dave Stodder
        
 David  Stodder is director of TDWI Research for business intelligence. He focuses on  providing research-based insights and best practices for organizations  implementing BI, analytics, data discovery, data visualization, performance  management, and related technologies and methods. Stodder has provided thought  leadership about BI, analytics, information management, and IT management for  over two decades. Previously, he headed his own independent firm and served as  vice president and research director with Ventana Research. He was chief  founding editor of Intelligent Enterprise and served as editorial  director for nine years.
David  Stodder is director of TDWI Research for business intelligence. He focuses on  providing research-based insights and best practices for organizations  implementing BI, analytics, data discovery, data visualization, performance  management, and related technologies and methods. Stodder has provided thought  leadership about BI, analytics, information management, and IT management for  over two decades. Previously, he headed his own independent firm and served as  vice president and research director with Ventana Research. He was chief  founding editor of Intelligent Enterprise and served as editorial  director for nine years.
 
  
 
All articles by Dave Stodder
        
     
        
                    
                
                
	                
                    
                                        
		            
                    
                    
		            
                
                    
                    This article originally appeared in the  issue of .
                    
                    
                    
                 
            
                
	                
                    
                                        
		            
                    
                    
		            
                
                    
                    This article originally appeared in the  issue of .