Data Digest: Data Science in Retail and Marketing
Learn about data applications for big retailers, modern marketing, and customer retention in these articles.
- By Upside Staff
- March 14, 2019
Retailers recognize the need for data science, but too many try to apply it broadly without asking the right questions.
Read more at Information Age
Modern marketing uses a lot of data, and it's transforming the relationship between the marketer and the customer.
Read more at Innovation Enterprise
Leveraging unstructured data can be the key to improving customer relationships and reducing customer churn.
Read more at Business 2 Community