Data Digest: Analytics for Marketing, Big Data Science Tools, Data Quality for Analytics
Learn how to use analytics to improve your marketing, select the best big data science tools, and improve data quality for more accurate analytics.
- By Quint Turner
- June 24, 2016
This article explains the many ways big data analytics can improve your marketing, from better defining your ideal customer to real-time personalization.
Read more at DataInformed
With big data comes a need for data science tools that can handle high volume. This article offers guidance for choosing architecture that will support big data science.
Read more at IT Pro Portal
High quality data is crucial to making informed decisions with analytics. This article uses a case study to explain the effect of poor quality data on analytics, and then provides detailed guidance that can improve your data quality.
Read more at Information Management
About the Author
Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at pungry.com.